ONLY AR ASIF

✦ SELECTED WORK / BRAND IDENTITY DESIGN

Distinct identities.
A consistent voice.

Seven brands shown through their logos and everyday applications—connecting recognition, consistency and the experience customers have at each touchpoint.

ORIGINAL DESIGN WORK

BRAND IDENTITY / 01

Charuu

A flowing, expressive mark with a warm visual presence. The identity is shown across a shopping bag and product label to explore a cohesive retail experience.

Charuu logo
THE ORIGINAL MARK
Charuu logoMADE FOR YOUR EVERYDAY
Charuu logoTHE COLLECTION
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

BRAND IDENTITY / 02

Freshly Home

A welcoming identity for everyday meals and home-style food. Takeaway packaging carries the logo into the moments where customers meet the brand.

Freshly Home logo
THE ORIGINAL MARK
Freshly Home logoFRESHLY PREPARED · MADE WITH CARE
Freshly Home logo
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

BRAND IDENTITY / 03

LeadNest

A confident blue mark for a focused CRM workspace. A digital dashboard and business card show how the identity connects the product with professional communication.

LeadNest logo
THE ORIGINAL MARK
LeadNest logo
120Total leads32New leads46Qualified
LeadNest logoMAKE EVERY CONNECTION COUNT.
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

BRAND IDENTITY / 04

Neuvonantaja

A distinctive identity with a restrained, professional presentation. Stationery and a presentation folder bring consistency to everyday brand communication.

Neuvonantaja logo
THE ORIGINAL MARK
Neuvonantaja logo
THOUGHTFUL CONNECTIONS.
LASTING IMPRESSIONS.
Neuvonantaja logoNEUVONANTAJA
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

BRAND IDENTITY / 05

Suomi Fashion

A minimal fashion identity with a clean typographic presence. A shopping bag and garment tag place the mark in a considered retail setting.

Suomi Fashion logo
THE ORIGINAL MARK
Suomi Fashion logoMADE FOR YOUR EVERYDAY
Suomi Fashion logoTHE COLLECTION
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

BRAND IDENTITY / 06

Verse Style

An expressive fashion wordmark built around a recognizable symbol. Apparel packaging and a hanging tag show a consistent identity from purchase to product.

Verse Style logo
THE ORIGINAL MARK
Verse Style logoMADE FOR YOUR EVERYDAY
Verse Style logoTHE COLLECTION
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

BRAND IDENTITY / 07

White Holdings

A white identity presented against a grey foundation for clear contrast. Business stationery and signage give the brand a composed corporate presence.

White Holdings logo
THE ORIGINAL MARK
White Holdings logo
THOUGHTFUL CONNECTIONS.
LASTING IMPRESSIONS.
White Holdings logoWHITE HOLDINGS
IDENTITY IN CONTEXT / APPLICATION CONCEPTS

✦ GOOD DESIGN STARTS WITH A CONVERSATION

Something in mind?
Let’s give it shape.

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